The Switzerland national football team is preparing for the World Cup 2026. But how great is the enthusiasm in Switzerland? A YouGov survey shows a nuanced picture. Only 41% of Swiss people are looking forward to the tournament.

What does the survey show?

The survey shows that the enthusiasm for the World Cup 2026 in Switzerland is cautious. While 41% of Swiss people are looking forward to the tournament, 31% express no enthusiasm at all.

How do the target groups differ?

The enthusiasm for the World Cup 2026 varies among different target groups. Among 15- to 29-year-olds, enthusiasm is at 63%, among men at 46%, and among women at 37%. Among football enthusiasts, enthusiasm even rises to 81%.

What does this mean for brands?

The survey results show that enthusiasm for the World Cup 2026 is mainly present in specific target groups. This provides an important basis for brands to identify and target relevant target groups around the World Cup.

Target groupEnthusiasm
15- to 29-year-olds63%
Men46%
Women37%
Football enthusiasts81%